by Neal McBride

CBU Comprehensive University Plan (CUP)

CBU - COMPREHENSIVE UNIVERSITY PLAN

INTRODUCTION

WELCOME to the CUP!  The California Baptist University (CBU) Comprehensive University Plan (CUP) is published online and is a "snapshot" of the strategic planning process at the time it is viewed.  In practice, strategic planning at CBU is a dynamic and constant activity. 

Details guiding strategic planning at CBU are explained in the document titled, Strategic Planning User's Handbook and Guidelines; available by clicking on the attachment below (see "Attachments" below). 

This CUP document contains 1) this Introduction, 2) the Foundational Plan, 3) a Situation Analysis, 4) University-Level Performance Indicators, 5) CBU's Strategic Goals, 6) the University Strategic Goals Archives, and 7)  links to the Strategic Goals for each CBU division.  The content or "pages" are listed in the Table of Contents panel on the left.  You may access the pages by clicking on any of the page titles or simply scrolling down to the section you want. 

Attachments

FOUNDATIONAL PLAN

CBU MISSION

 "The primary purpose of this corporation is to conduct regular four-year college courses in education, music, sciences and the liberal arts, and to grant certificates, diplomas and any and all degrees evidencing completion of any course or training, together with any and all honorary degrees and to provide training for Baptist youth and others desiring to be affiliated with Baptist theology and theological instruction and such other instruction as may be needful and advantageous in preparing and qualifying ministers and other for Christian work."   Articles of Incorporation of the California Baptist College, 1954.

CBU ROLE

The University of the California Southern Baptist Convention.  It is a private, non-profit, religious corporation in Riverside, California.  The University provides skilled professionals, thinking citizens and educated persons to make substantial contributions to the cause of Christ throughout the world.

CBU VISION

The vision of the University is the future perspective that advances the content, character, and commitment of the University as the distinctive and integrate way it preceives and responds to the world.  The vision seeks a future that all people associated with the University may share, and give priority to the personal growth and professional development of people.

THE VISION: A university committed to the Great Commission

CBU PRIORITIES

1.  Campus Culture:  To enhance a campus culture that supports an evangelical Christian worldview.

2.  California Southern Baptist Convention:  To help California Southern Baptists Identify with the University.

3.  Finance:  To use sound management practices which produce positive stewardship performance.

4.  Academic:  To provide high quality educational and vocational preparation which results in wisdom, practical application, and spiritual contribution to the developing society.

5.  Institutional Status:  To develop a resource base to support a university committed to the Great Commission.

6.  Image:  To be seen as a high quality, comprehensive Christian university.

7.  Enrollment:  To increase enrollment so that by the year 2020, 8080 students are in attendance.

UNIVERSITY STUDENT OUTCOMES

California Baptist University desires that each student acquire certain knowledge, skills, values, and aspirations during their collegiate experience.  The University seeks to provide academic programs that prepare students for professional careers, as well as co-curricular programs that foster an environment supporting the intellectual, physical, social, and spiritual development of each student.  Within these student-experience arenas the University, through its faculty and administration, has identified desirable and reflective student outcomes it seeks to instill in the lives of CBU students.

Upon completing a degree program at California Baptist Univerwsity, each student shall be:

Biblically Rooted

  • Demonstrate spiritual literacy, including Biblical Christian faith and practice, Baptis perspectives, and the Chrisitian's role in fulfilling the Great Commission.

Globally Minded

  • Respect diverse religious, cultural, philsophical, and aesthetic experiences and perspectives.

Academically Prepared

  • Use critical thinking skills to demonstrate literacy, listening, speaking, writing, reading, viewing, and visual representing.
  • Demonstrate competence in mathematical, scientific, and technological skills.

Equipped to Serve

  • Transfer academic studies to a profession and the workplace.
  • Implement a personal and social ethic that results in informed participation in multiple levels of community.

ENVIRONMENTAL ASSUMPTIONS

 Environmental assumptions are the major "facts" driving change in the University, as identified by Executive Council during the most recent planning/budgeting cycle.

1.  Economy

  • The global economy significantly impacts the Inland Empire.
  • World, national, state, and regional economies may continue to experience instability.
  • The restructuring of America (et. al.) impacts many aspects of university life.
  • California population mix provides challenges and opportunities.

2.  Competition

  • Competition for students in the Inland Empire will continue.
  • University competitors are very attractive to our prospective enrollees.
  • Potential enrollees find California Baptist University attractive (programs and "curb appeal").
  • Disruptive players are making inroads in the traditional student market.

3.  Higher Education

  • The location of CBU on the Pacific Rim orients the University westward.
  • Current higher education trends are becoming increasingly uncertain and unpredictable.
  • The Higher Education Act, as reauthorized in 2014, has the potential to alter the Higher Education landscape.

4.  Finance

  • Accountability by external agencies and constituencies is becoming more onerous.
  • Roughly 97% of revenues come from student charges.
  • Limited ability to raise student charges continues for the foreseeable future.
  • Financial institutions struggle to finance long and short-term debt.
  • Our students continue to be dependent on financial aid.

5.  Internal

  • University management continues to experience restructuring.
  • A catastrophic event will not occur.
  • Attitudes of CBU stakeholders and constituents remain positive.
  • The culture of CBU allows the chosen course of action to succeed.
  • Data and reports are available, accurate, and timely for executive decision making.
  • CBU is enrollment driven.
  • The University is positioned to be a value-added institution.
  • California Southern Baptist Convention is declining significantly.
  • Graduate/non-traditional and traditional undergraduate programs are increasing at different rates. 

ORGANIZATIONAL CHARTS

SITUATION ANALYSIS

CBU Situation Analysis / SWOT

 Click on the attachment link provided below to access CBU's the most current situation analysis using a SWOT (Strengths, Weaknesses, Opportunities, and Threats) approach.

Attachments

UNIVERSITY-LEVEL PERFORMANCE INDICATORS AND PROJECTIONS

PERFORMANCE INDICATORS

Click on the attachment link shown below to access CBU's most recent performance indicators (actuals).

 

Attachments

UNIVERSITY STRATEGIC GOALS

Current University Strategic Goals

The table shown below presents CBU's top 25-30 strategic goals, as identified by the President's Executive Council.   The Council meets at least three times per year to add, drop, re-rank or in some other way adjust the goals to meet the University's Mission (but this process may occur more frequently).  The Board of Trustees approves the strategic goals on an annual basis.

         Last Updated: 10 March 2015
Strategic Goal
University
Ranking
Date Added
to List
Target
Completion
Date
Estimated Cost to
Complete
1  Meet new student and retention goals for Fall 2015 U001-SS001 2 Oct 2014 Sep 2015  
2  220 international students enrolled Fall 2015 U002-GI001 2 Oct 14 Aug 2015  
3  Meet University Advancement funding goals for FY15 U003 2 Oct 14 Jun 2015  
4  Establish plan to grow OPS to 5,000 students U004-OP001 2 Oct 2014 May 2015  
5  Complete new Events Center U005-FA017 5 Dec 2012 April 2017 $67M
6  Begin occupying Allied Health Campus U006-AA001, FA004, IA001, FA007 5 Dec 2013 Sep 2015 $1.4M
7  Secure additional student housing U007-FA014 2 Oct 2014 Aug 2016 $22M
8  Increase cash reserves U008-FA001 2 Oct 2014 Annual $9M
9  Complete new Library addition U009-AA001 12 Nov 12 Aug 2017 $10M
10  New Engineering building U010-AA004 6 Dec 12 Aug 2017 $40M
11  Complete additional surface parking U011-FA015 2 Oct 2014 Aug 2015 $1.3M
12  Complete one card system (Phase III) U012-SS004 2 Oct 2014 Aug 2015  
13  Complete the new Lancer Plaza entry U013-FA017 6 Dec 2012 Jun 2017 $7M
14  Provide appropriate facilities for College of Architecture, Visual Arts, and Design U014-AA009 22 Aug 2013 Aug 2016  
15  Establish English Camp Programs for over 500 international students U015-GI004 2 Oct 2014 Aug 2015  
16  New soccer stadium U016-SS006 22 Aug 2013 Aug 2018 $14M
17  Vendor review and selection for document management system solutions U017-OP016 2 Oct 2014 Nov 2015  
18  Launch Physician Assistant master's program (M.S.) U018-AA009 2 Oct 2014 Sep 2016  
19  Launch M.S. in Civil Engineering-Environmental U019-AA022 2 Oct 2014 Sep 2015  
20  Launch B.S. in Video Gaming U020-AA027 2 Oct 2014 Sep 2016  
21  Launch OPS Master of Public Health Administration (MPHAdm) UO21-OP009A 2 Oct 2014 Sep 2015  
22  Launch OPS Bachelor's in Public Heath U022-OP009C 2 Oct 2014 Sep 2015  
           
           
           

UNIVERSITY STRATEGIC GOALS - ARCHIVES

University Strategic Goals - Archives

The table shown below lists the the University Strategic Goals completed or suspended since March 2013.   

         Last Updated: 3 October 2014
Completed Strategic Goals
Past University
Ranking
Date Archived
Status:
Completed
or Suspended
Estimated Cost
 to Complete
1  New CBU website including campus-wide events calendar U009-MC001 12 Mar 2013 Completed $100K
2  Modify food service agreement U012-FA009 12 Mar 2013  Completed  
3  Complete three micro-biology labs and one chemistry lab U004-AA003 19 Aug 2013 Completed $1.8M
4  Launch Aviation Flight bachelor's degree program U015-AA005 19 Aug 2013 Completed  
5  Launch Aviation Management bachelor's degree program U016-AA006 19 Aug 2013 Completed  
6  Launch BS in Chemical Engineering program U0017-AA007 19 Aug 2013 Completed  
7  Launch Master of Architecture program U020-AA011 19 Aug 2013 Completed  
8  Launch OPS BA in Marketing program U018-OP027 22 Aug 2013 Completed  
9  Launch OPS BS in Computer Information Technology U019-OP022 22 Aug 2013 Completed  
10  Launch OPS BA in Graphic Design and Digital Media U020-OP023 22 Aug 2013 Completed  
11  Enrollment focused marketing initiaties U007-MC001 6 Dec 2013 Completed  
12  Complete advertising media plan U008-MC002, 003 6 Dec 2013 Completed $500K
13  Establish one card system (Phase I) U011-SS004 6 Dec 2013 Completed  
14  Add additional parking (Phase I) U010-FA105 6 Dec 2013 Completed  
15  Complete School of Nursing remodel/addition U002-AA001 2 Oct 2014 Completed $7M
16  Secure addition student housing - The Point U005-FA014 2 Oct 2014 Completed $22M
17  Increase cash reserves U006-FA001 2 Oct 2014 Completed $9M
18  Add one additional biology lab and one chemistry lab U007-AA001 2 Oct 2014 Completed $1.6M
19  Esgtablish new international programs that result in an incoming class of 300 international students U008-GI001 2 Oct 2014 Completed  
20  Complete network infrastructure deployment U009-OP016 2 Oct 2014 Completed  
21  Complete additional parking U010-FA015 2 Oct 2014 Completed  
22  Complete one card system (Phase II) U011-SS004 2 Oct 2014 Completed  
23  Add additional Food Service Venues - two added U013 2 Oct 2014 Completed  
24  Meet Institutional Advancement fuinding goals for FY14 ($10M) U015 2 Oct 2014 Completed  
25  Increase social media following by 20% U017-MC008 2 Oct 2014 Completed  
25  Explore campus-wide digital signage system in collaboration with ITS U019-MC004 2 Oct 2014 Completed $10K
26  Establish English camp programs for 100 international students U021-GI004 2 Oct 2014 Completed  
27  Launch OPS MA in Communication program U023-OP024 2 Oct 2014 Completed  
28  Launch OPS Master of Organizational Leadership (MOL) program U024- OP037 2 Oct 2014 Completed  
29  Launch OPS M.S. in Accountancy U025-OPXX 2 Oct 2014 Completed  
30          
           

STRATEGIC GOALS - ACADEMIC AFFAIRS DIVISION

STRATEGIC GOALS -- ONLINE AND PROFESSIONAL STUDIES

Online and Professional Studies

STRATEGIC GOALS -- STUDENT SERVICES DIVISION

STRATEGIC GOALS -- INSITUTIONAL ADVANCEMENT DIVISION

Institutional Advancement

STRATEGIC GOALS -- FINANCE AND ADMINISTRATION DIVISION

Finance and Administration

STRATEGIC GOALS -- MARKETING AND COMMUNICATIONS DIVISION

STRATEGIC GOALS -- GLOBAL INITIATIVES DIVISION

Global Initiatives