WELCOME to the CUP! The California Baptist University (CBU) Comprehensive University Plan (CUP) is published online and is a "snapshot" of the strategic planning process at the time it is viewed. In practice, strategic planning at CBU is a dynamic and constant activity.
Details guiding strategic planning at CBU are explained in the document titled, Strategic Planning User's Handbook and Guidelines; available by clicking on the attachment below (see "Attachments" below).
This CUP document contains 1) this Introduction, 2) the Foundational Plan, 3) a Situation Analysis, 4) University-Level Performance Indicators, 5) CBU's Strategic Goals, 6) the University Strategic Goals Archives, and 7) links to the Strategic Goals for each CBU division. The content or "pages" are listed in the Table of Contents panel on the left. You may access the pages by clicking on any of the page titles or simply scrolling down to the section you want.
"The primary purpose of this corporation is to conduct regular four-year college courses in education, music, sciences and the liberal arts, and to grant certificates, diplomas and any and all degrees evidencing completion of any course or training, together with any and all honorary degrees and to provide training for Baptist youth and others desiring to be affiliated with Baptist theology and theological instruction and such other instruction as may be needful and advantageous in preparing and qualifying ministers and other for Christian work." Articles of Incorporation of the California Baptist College, 1954.
The University of the California Southern Baptist Convention. It is a private, non-profit, religious corporation in Riverside, California. The University provides skilled professionals, thinking citizens and educated persons to make substantial contributions to the cause of Christ throughout the world.
The vision of the University is the future perspective that advances the content, character, and commitment of the University as the distinctive and integrate way it preceives and responds to the world. The vision seeks a future that all people associated with the University may share, and give priority to the personal growth and professional development of people.
THE VISION: A university committed to the Great Commission
1. Campus Culture: To enhance a campus culture that supports an evangelical Christian worldview.
2. California Southern Baptist Convention: To help California Southern Baptists Identify with the University.
3. Finance: To use sound management practices which produce positive stewardship performance.
4. Academic: To provide high quality educational and vocational preparation which results in wisdom, practical application, and spiritual contribution to the developing society.
5. Institutional Status: To develop a resource base to support a university committed to the Great Commission.
6. Image: To be seen as a high quality, comprehensive Christian university.
7. Enrollment: To increase enrollment so that by the year 2020, 8080 students are in attendance.
California Baptist University desires that each student acquire certain knowledge, skills, values, and aspirations during their collegiate experience. The University seeks to provide academic programs that prepare students for professional careers, as well as co-curricular programs that foster an environment supporting the intellectual, physical, social, and spiritual development of each student. Within these student-experience arenas the University, through its faculty and administration, has identified desirable and reflective student outcomes it seeks to instill in the lives of CBU students.
Upon completing a degree program at California Baptist Univerwsity, each student shall be:
Equipped to Serve
Environmental assumptions are the major "facts" driving change in the University, as identified by Executive Council during the most recent planning/budgeting cycle.
3. Higher Education
To view the CBU Organization Chart and/or an organizational chart for each major CBU division, please click on the appropriate link listed below under "Attachments."
Click on the attachment link provided below to access CBU's the most current situation analysis using a SWOT (Strengths, Weaknesses, Opportunities, and Threats) approach.
The table shown below presents CBU's top 25-30 strategic goals, as identified by the President's Executive Council. The Council meets at least three times per year to add, drop, re-rank or in some other way adjust the goals to meet the University's Mission (but this process may occur more frequently). The Board of Trustees approves the strategic goals on an annual basis.
|Last Updated: 14 April 2016|
Estimated Cost to
|1||Construct Events Center||U001-FA||2 Oct 2014||Apr 2017||$77M|
|2||Meet University Advancement funding goals for the Fiscal Year||U002-UA||4 Jan 2016||Jun 2016|
|3||Construct College of Engineering Building||U003-AA||6 Dec 2012||Jul 2018||$60M|
|4||Complete Phase II of the Health Science campus||U004-FA||5 Dec 2012||Apr 2017||$9M|
|5||Develop Call Center for Admissions||U005-SS||4 Jan 2016||Jan 2017||$150K|
|6||Enhance CBU Website||U006-SS||4 Jan 2016||Sep 2018||$100K|
|7||Complete additional surface parking||U007-SS||2 Oct 2014||Jun 2016||$3M|
|8||Increase inquiries (both undergraduate and graduate) by five percent||U008-MC||4 Jan 2016||Sep 2016||$900K|
|9||Increase overall international student enrollment to 300 students FTE||U009-GI||4 Jan 2016||Sep 2016||$179K|
|10||Complete College of Architecture, Visual Arts, and Design transitional space||U010-AA||22 Aug 2013||Aug 2016||$1.5M|
Rebuild CBU edu site to strengthen "live your purpose" brand; improve ability to engage with mobile
visitors and its ability to convert visitors from all sources
|U011-MC||4 Jan 2016||Sep 2016||$75K|
|12||Purchase lead-generation software for Graduate Admissions||U012-SS||4 Jan 2016||Aug 2016||$18K per|
|13||Purchase Raiser's Edge software||U013-UA||4 Jan 2016||$250K|
|14||Increase cash reserves by $9M during the 2015-2016 fiscal year||U014-FA||2 Oct 2014||Jun 2016||$9M|
|15||Increase conversion rate accepted student enrollment for international grad students||U015-GI||4 Jan 2016||Sep 2016|
|16||Increase social media following by 10%||U016-MC||4 Jan 2016||Jun 2016||$50K|
|17||Launch OPS doctoral program in business administration - Doctor of Business Administration (DBA)||U017-OP||4 Jan 2016||Sep 2016|
|18||Develop 4-year plan for classroom technology||U018-OP||4 Jan 2016|
|19||Replace current analogue security camera system||U019-OP||4 Jan 2016||$150K|
|20||Begin document management process implementation and workflow assessment||U020-OP||2 Oct 2014||$150K|
|21||Update James, Yeager, and Mission Hall classrooms||UA021AA||4 Jan 2016||Sep 2017||$500K|
|22||New Library addition - Study Pavilion||U022-AA||12 Nov 2012||Sep 2020||$12M|
|23||Upgrade and add additional CCTV equipment||U023-SS||4 Jan 2016||Aug 2018||$200K|
|24||Pool deck replacement||U024-SS||4 Jan 2016||Jun 2017||$800K|
|25||Increase the number of international high school campers by 250||U025-GI||4 Jan 2016||Aug 2016|
|26||Add ten Chinese-language web pages with video enhancements||U026-GI||4 Jan 2016||$8K|
|27||Create awareness and positive perception about CBU among California -Southern Baptists||U037-MC||4 Jan 2016||$20K|
|28||Create and deploy online catalog for Christmas giving||U028-MC||4 Jan 2016|
|29||Launch OPS BA in Human Services||U029-OP||4 Jan 2016|
|30||Launch OPS Master of Science in Human Services||U030-OP||4 Jan 2016|
|31||Launch Physician Assistant master's program (M.S.)||U031-AA||2 Oct 2014||Sep 2016||$2.5M|
|32||Launch doctoral program in Health Science - Doctor of Heath Science (DHS)||U032-AA||4 Jan 2016||Sep 2017||$1M|
|33||Launch doctoral program in Physical Therapy - Doctor of Physical Therapy (DPT)||U033-AA||4 Jan 2016||Sep 2019||$6M|
|34||Launch doctoral program in Occupational Therapy - Doctor of Occupational Therapy (OTD)||U034-AA||4 Jan 2016||Sep 2020||$1M|
|35||Launch Student Leader online application system||U035-SS||4 Jan 2016||Oct 2016||$18K|
|36||Increase IEP from two to three levels of English training||U036-GI||4 Jan 2016||Aug 2016||$23K|
|37||Increase job placement rate for OPT from 44 to 50%||UA037-GI||4 Jan 2016|
|38||Complete the new Lancer Plaza entry||U038-FA||6 Dec 2012||Jun 2018||$7M|
|39||New soccer stadium||U039-SS||22 Aug 2013||Aug 2020||$14M|
The table shown below lists the the University Strategic Goals completed or suspended since March 2013.
|Last Updated: 3 October 2014|
Completed Strategic Goals
|1||New CBU website including campus-wide events calendar||U009-MC001||12 Mar 2013||Completed||$100K|
|2||Modify food service agreement||U012-FA009||12 Mar 2013||Completed|
|3||Complete three micro-biology labs and one chemistry lab||U004-AA003||19 Aug 2013||Completed||$1.8M|
|4||Launch Aviation Flight bachelor's degree program||U015-AA005||19 Aug 2013||Completed|
|5||Launch Aviation Management bachelor's degree program||U016-AA006||19 Aug 2013||Completed|
|6||Launch BS in Chemical Engineering program||U0017-AA007||19 Aug 2013||Completed|
|7||Launch Master of Architecture program||U020-AA011||19 Aug 2013||Completed|
|8||Launch OPS BA in Marketing program||U018-OP027||22 Aug 2013||Completed|
|9||Launch OPS BS in Computer Information Technology||U019-OP022||22 Aug 2013||Completed|
|10||Launch OPS BA in Graphic Design and Digital Media||U020-OP023||22 Aug 2013||Completed|
|11||Enrollment focused marketing initiaties||U007-MC001||6 Dec 2013||Completed|
|12||Complete advertising media plan||U008-MC002, 003||6 Dec 2013||Completed||$500K|
|13||Establish one card system (Phase I)||U011-SS004||6 Dec 2013||Completed|
|14||Add additional parking (Phase I)||U010-FA105||6 Dec 2013||Completed|
|15||Complete School of Nursing remodel/addition||U002-AA001||2 Oct 2014||Completed||$7M|
|16||Secure addition student housing - The Point||U005-FA014||2 Oct 2014||Completed||$22M|
|17||Increase cash reserves||U006-FA001||2 Oct 2014||Completed||$9M|
|18||Add one additional biology lab and one chemistry lab||U007-AA001||2 Oct 2014||Completed||$1.6M|
|19||Establish new international programs that result in an incoming class of 300 international students||U008-GI001||2 Oct 2014||Completed|
|20||Complete network infrastructure deployment||U009-OP016||2 Oct 2014||Completed|
|21||Complete additional parking||U010-FA015||2 Oct 2014||Completed|
|22||Complete one card system (Phase II)||U011-SS004||2 Oct 2014||Completed|
|23||Add additional Food Service Venues - two added||U013||2 Oct 2014||Completed|
|24||Meet Institutional Advancement fuinding goals for FY14 ($10M)||U015||2 Oct 2014||Completed|
|25||Increase social media following by 20%||U017-MC008||2 Oct 2014||Completed|
|26||Explore campus-wide digital signage system in collaboration with ITS||U019-MC004||2 Oct 2014||Completed||$10K|
|27||Establish English camp programs for 100 international students||U021-GI004||2 Oct 2014||Completed|
|28||Launch OPS MA in Communication program||U023-OP024||2 Oct 2014||Completed|
|29||Launch OPS Master of Organizational Leadership (MOL) program||U024- OP037||2 Oct 2014||Completed|
|30||Launch OPS M.S. in Accountancy||U025-OPXX||2 Oct 2014||Completed|
|31||220 international students enrolled Fall 2015 (238 enrolled)||U002-GI001||5 Jan 2016||Completed|
|32||Begin occupying Health Science Campus||U006-AA001||5 Jan 2016||Completed||$14M|
|33||Increase cash reserves; 2015-14 fiscal year||U008-FA001||5 Jan 2016||Not completed|
|34||Complete on-card system (Phase III)||U012-SS004||5 Jan 2016||Completed|
|35||Establish English Camp Programs for over 500 international students||U015-GI004||5 Jan 2016||Completed|
|36||Vendor review and selection for OPS document management system solutions||U017-OP016||5 Jan 2016||Completed|
|37||Launch M.S. in Civil Engineering - Environmental||U019-AA022||5 Jan 2016||Completed|
|38||Launch B.S. in Video Gaming||U020-AA027||5 Jan 2016||Suspended|
|39||Launch OPS Master of Public Health Administration (MPHAdm)||U021-OP009A||5 Jan 2016||Completed|
|40||Launch OPS B.S. in Public Health||U022-OP009C||5 Jan 2016||Completed|