by CBU Admin

CBU Comprehensive University Plan (CUP)



WELCOME to the CUP!  The California Baptist University (CBU) Comprehensive University Plan (CUP) is published online and is a "snapshot" of the strategic planning process at the time it is viewed.  In practice, strategic planning at CBU is a dynamic and constant activity. 

Details guiding strategic planning at CBU are explained in the document titled, Strategic Planning User's Handbook and Guidelines; available by clicking on the attachment below (see "Attachments" below). 

This CUP document contains 1) this Introduction, 2) the Foundational Plan, 3) a Situation Analysis, 4) University-Level Performance Indicators, 5) CBU's Strategic Goals, 6) the University Strategic Goals Archives, and 7)  links to the Strategic Goals for each CBU division.  The content or "pages" are listed in the Table of Contents panel on the left.  You may access the pages by clicking on any of the page titles or simply scrolling down to the section you want. 




 "The primary purpose of this corporation is to conduct regular four-year college courses in education, music, sciences and the liberal arts, and to grant certificates, diplomas and any and all degrees evidencing completion of any course or training, together with any and all honorary degrees and to provide training for Baptist youth and others desiring to be affiliated with Baptist theology and theological instruction and such other instruction as may be needful and advantageous in preparing and qualifying ministers and other for Christian work."   Articles of Incorporation of the California Baptist College, 1954.


The University of the California Southern Baptist Convention.  It is a private, non-profit, religious corporation in Riverside, California.  The University provides skilled professionals, thinking citizens and educated persons to make substantial contributions to the cause of Christ throughout the world.


The vision of the University is the future perspective that advances the content, character, and commitment of the University as the distinctive and integrate way it preceives and responds to the world.  The vision seeks a future that all people associated with the University may share, and give priority to the personal growth and professional development of people.

THE VISION: A university committed to the Great Commission


1.  Campus Culture:  To enhance a campus culture that supports an evangelical Christian worldview.

2.  California Southern Baptist Convention:  To help California Southern Baptists Identify with the University.

3.  Finance:  To use sound management practices which produce positive stewardship performance.

4.  Academic:  To provide high quality educational and vocational preparation which results in wisdom, practical application, and spiritual contribution to the developing society.

5.  Institutional Status:  To develop a resource base to support a university committed to the Great Commission.

6.  Image:  To be seen as a high quality, comprehensive Christian university.

7.  Enrollment:  To increase enrollment so that by the year 2025, 12,000 students are in attendance.


·         Enhance CBU Experience/Culture/Customer Service
·         Enhance Learning Environment
·         Enhance Program Development
·         Enlarge Revenue
·         Expand Margin
·         Expand Parking Availability
·         Grow Endowment
·         Grow Enrollment
·         Increase Fundraising
·         Maintain Clear Purpose
·         Maintain Effectiveness & Efficiency
·         Maximize Education Delivery Modality
·         Multiply Study Space
·         Provide Faculty/Staff Development
Updated by Executive Council – May 2017



California Baptist University desires that each student acquire certain knowledge, skills, values, and aspirations during their collegiate experience.  The University seeks to provide academic programs that prepare students for professional careers, as well as co-curricular programs that foster an environment supporting the intellectual, physical, social, and spiritual development of each student.  Within these student-experience arenas the University, through its faculty and administration, has identified desirable and reflective student outcomes it seeks to instill in the lives of CBU students.

Upon completing a degree program at California Baptist Univerwsity, each student shall be:

Biblically Rooted

  • Demonstrate spiritual literacy, including Biblical Christian faith and practice, Baptist perspectives, and the Chrisitian's role in fulfilling the Great Commission.

Globally Minded

  • Respect diverse religious, cultural, philsophical, and aesthetic experiences and perspectives.

Academically Prepared

  • Use critical thinking skills to demonstrate literacy, listening, speaking, writing, reading, viewing, and visual representing.
  • Demonstrate competence in mathematical, scientific, and technological skills.

Equipped to Serve

  • Transfer academic studies to a profession and the workplace.
  • Implement a personal and social ethic that results in informed participation in multiple levels of community.


 Environmental assumptions are the major "facts" driving change in the University, as identified by Executive Council during the most recent planning/budgeting cycle.

1.  Economy

  • The global economy significantly impacts the Inland Empire.
  • World, national, state, and regional economies may continue to experience instability.
  • The restructuring of America (et. al.) impacts many aspects of university life.
  • California population mix provides challenges and opportunities.

2.  Competition

  • Competition for students in the Inland Empire will continue.
  • University competitors are very attractive to our prospective enrollees.
  • Potential enrollees find California Baptist University attractive (programs and "curb appeal").
  • Disruptive players are making inroads in the traditional student market.

3.  Higher Education

  • The location of CBU on the Pacific Rim orients the University westward.
  • Current higher education trends are becoming increasingly uncertain and unpredictable.
  • The Higher Education Act, as reauthorized in 2017, has the potential to alter the Higher Education landscape.

4.  Finance

  • Accountability by external agencies and constituencies is becoming more onerous.
  • Roughly 97% of revenues come from student charges.
  • Limited ability to raise student charges continues for the foreseeable future.
  • Financial institutions struggle to finance long and short-term debt.
  • Our students continue to be dependent on financial aid.

5.  Internal

  • University management continues to experience restructuring.
  • A catastrophic event will not occur.
  • Attitudes of CBU stakeholders and constituents remain positive.
  • The culture of CBU allows the chosen course of action to succeed.
  • Data and reports are available, accurate, and timely for executive decision making.
  • CBU is enrollment driven.
  • The University is positioned to be a value-added institution.
  • California Southern Baptist Convention is continuing a long-term decline.
  • Graduate/non-traditional and traditional undergraduate programs are increasing at different rates. 



CBU Situation Analysis / SWOT

 Click on the attachment link provided below to access CBU's the most current situation analysis using a SWOT (Strengths, Weaknesses, Opportunities, and Threats) approach.




Click on the attachment link shown below to access CBU's most recent performance indicators (actuals).




Current University Strategic Goals

The table shown below presents CBU's top 25-30 strategic goals, as identified by the President's Executive Council.   The Council meets at least three times per year to add, drop, re-rank or in some other way adjust the goals to meet the University's Mission (but this process may occur more frequently).  The Board of Trustees approves the strategic goals on an annual basis.

         Last Updated: 13 December 2017  
Strategic Goal
Date Added
to List
Estimated Cost to
1  Construct College of Engineering Building U001-AA 6 Dec 2012 Jul 2018 $77M  
2 Complete the new Lancer Plaza entry U002-FA 6 Dec 2012 Fall 2018 $8M  
3 Construct Classroom Building U003 13 Dec 2017 Aug 2019 $13M  
4 Construct 500 Bed Residence Hall U004 13Dec 2017 Aug 2019 $25M  
5  Increase cash reserves by $5M during the 2017-2018 fiscal year U005-FA 2 Oct 2014 Jun 2018 $5M  
6  Construct Parking Structure U006 13 Dec 2017 Aug 2019 $30M  
7 Construct Sand Volleyball Stadium U007 13 Dec 2017 Aug 2018 $500K  
8 Construct Library Learning Pavilion U008-AA 12 Nov 2012 Sep 2020 $20M  
9 Acquire 12 new aircrafts (Aviation Science) U009 13 Dec 2017 May 2018 $5M  
10 Expand Aviation Facility to 37,500sqft U010 13 Dec 2017 Aug 2019 $3.5M  
11 Launch Doctor of Psychology Program U011-AA 16 Dec 2016 Aug 2018 $1M  
12 Launch of Mental Health Clinic (associated with PsyD program) U012-AA 16 Dec 2016 July 2019 $500K  
13 Fully suscribe Endowment Matching Program to increase true endowment by $10M U013-UA 16 Nov 2016 June 2018 $5M  
14  Division 1 transition process U014-SS   Fall 2018 $1.5M  
15  Increase social media following by 10% U015-MC 4 Jan 2016 Jun 2018 $75K  
16 Create awareness and positive perception about CBU among California Southern Baptists U016-MC 4 Jan 2016 Dec 2018 $30K  
17 Develop Call Center for OPS U017-SS 4 Jan 2016 Aug 2018 $2.5M  
18  Improve physical security (Access-control cameras) U018-OP 4 Jan 2016 Spring 2018 $150K  
19 New Soccer Stadium U019-SS 22 Aug 2013 Aug 2020 $14M  
20  Launch doctoral program in Health Science - Doctor of Heath Science (DHS) U020-AA 4 Jan 2016 Sep 2020 $1M  
21  Launch doctoral program in Physical Therapy - Doctor of Physical Therapy (DPT) U021-AA 4 Jan 2016 Sep 2021 $6M  
22  Launch doctoral program in Occupational Therapy - Doctor of Occupational Therapy (DOT) U022-AA 4 Jan 2016 Sep 2022 $1M  
23 Launch OPS Doctor of Public Health (DrPH) U023-OP 8 Dec 2017 Sep 2019 $1M  
24 Assess and develop document management process and best practices U024-OP 2 Oct 2014 May 2018 $250K  


University Strategic Goals - Archives

The table shown below lists the the University Strategic Goals completed or suspended since March 2013.   

         Last Updated: 9 Jan 2017
Completed Strategic Goals
Past University
Date Archived
or Suspended
Estimated Cost
 to Complete
1  New CBU website including campus-wide events calendar U009-MC001 12 Mar 2013 Completed $100K
2  Modify food service agreement U012-FA009 12 Mar 2013  Completed  
3  Complete three micro-biology labs and one chemistry lab U004-AA003 19 Aug 2013 Completed $1.8M
4  Launch Aviation Flight bachelor's degree program U015-AA005 19 Aug 2013 Completed  
5  Launch Aviation Management bachelor's degree program U016-AA006 19 Aug 2013 Completed  
6  Launch BS in Chemical Engineering program U0017-AA007 19 Aug 2013 Completed  
7  Launch Master of Architecture program U020-AA011 19 Aug 2013 Completed  
8  Launch OPS BA in Marketing program U018-OP027 22 Aug 2013 Completed  
9  Launch OPS BS in Computer Information Technology U019-OP022 22 Aug 2013 Completed  
10  Launch OPS BA in Graphic Design and Digital Media U020-OP023 22 Aug 2013 Completed  
11  Enrollment focused marketing initiaties U007-MC001 6 Dec 2013 Completed  
12  Complete advertising media plan U008-MC002, 003 6 Dec 2013 Completed $500K
13  Establish one card system (Phase I) U011-SS004 6 Dec 2013 Completed  
14  Add additional parking (Phase I) U010-FA105 6 Dec 2013 Completed  
15  Complete School of Nursing remodel/addition U002-AA001 2 Oct 2014 Completed $7M
16  Secure addition student housing - The Point U005-FA014 2 Oct 2014 Completed $22M
17  Increase cash reserves U006-FA001 2 Oct 2014 Completed $9M
18  Add one additional biology lab and one chemistry lab U007-AA001 2 Oct 2014 Completed $1.6M
19  Establish new international programs that result in an incoming class of 300 international students U008-GI001 2 Oct 2014 Completed  
20  Complete network infrastructure deployment U009-OP016 2 Oct 2014 Completed  
21  Complete additional parking U010-FA015 2 Oct 2014 Completed  
22  Complete one card system (Phase II) U011-SS004 2 Oct 2014 Completed  
23  Add additional Food Service Venues - two added U013 2 Oct 2014 Completed  
24  Meet Institutional Advancement fuinding goals for FY14 ($10M) U015 2 Oct 2014 Completed  
25  Increase social media following by 20% U017-MC008 2 Oct 2014 Completed  
26  Explore campus-wide digital signage system in collaboration with ITS U019-MC004 2 Oct 2014 Completed $10K
27  Establish English camp programs for 100 international students U021-GI004 2 Oct 2014 Completed  
28  Launch OPS MA in Communication program U023-OP024 2 Oct 2014 Completed  
29  Launch OPS Master of Organizational Leadership (MOL) program U024- OP037 2 Oct 2014 Completed  
30  Launch OPS M.S. in Accountancy U025-OPXX 2 Oct 2014 Completed  
31  220 international students enrolled Fall 2015 (238 enrolled) U002-GI001 5 Jan 2016 Completed  
32  Begin occupying Health Science Campus U006-AA001 5 Jan 2016 Completed $14M
33  Increase cash reserves; 2015-14 fiscal year U008-FA001 5 Jan 2016 Not completed  
34  Complete on-card system (Phase III) U012-SS004 5 Jan 2016 Completed  
35  Establish English Camp Programs for over 500 international students U015-GI004 5 Jan 2016 Completed  
36  Vendor review and selection for OPS document management system solutions U017-OP016 5 Jan 2016 Completed  
37  Launch M.S. in Civil Engineering -  Environmental U019-AA022 5 Jan 2016 Completed  
38  Launch B.S. in Video Gaming U020-AA027 5 Jan 2016 Suspended  
39  Launch OPS Master of Public Health Administration (MPHAdm) U021-OP009A 5 Jan 2016 Completed  
40  Launch OPS B.S. in Public Health U022-OP009C 5 Jan 2016 Completed  
41  Increase cash reserves by $9M during the 2015-16 fiscal year U014-FA 20 May 2016 Completed  
42  Increase social media following by 10% U016-MC 2 May 2016 Completed  
43  Increase inquiries (both TRAD and GRAD) by five percent U006-MC 29 Sept 2016 Completed $900K
44 Complete College of Architecture, visual Arts,and Design transitional space U008-AA 27 Sept 2016 Completed $1.5M
45 Rebuild site to strengthen "live your purpose" brand; improve ability to engage with mobile visitors from all sources U009-MC 27 Sept 2016 Completed $75K
46 Purchase lead-generation software for Graduate Admissions U010-SS 27 Sept 2016 Completed $18K per
47 Launch Physician Assistant master's program (MS) U026-AA 27 Sept 2016 Completed $2.5M
48 Complete additional surface parking  U005-SS 20 Oct 2016 Completed $3M
49 Increase overall international student enrollment to 300 students FTE U007-GI 20 Oct 2016 Not Completed $179K
50 Increase conversion rate accepted student enrollment for international grad students  U013-GI 20 Oct 2016 Not Completed  
51 Increase the number of international high school capmers by 250 U022-GI 20 Oct 2016 Completed  
52 Complete Phase II of the Health Science campus U003-FA 9 Jan 2017 Completed  
53 Launch OPS doctoral program in business administration - Doctor of Business Administration (DBA) U015-OP 9 Jan 2017 Completed  
54 Construct Evemts Center U001-FA 25 Sept 2017 Completed $77M
55 Purchase Raiser's Edge Software U004-UA 25 Sept 2017 Completed $250K
56 Develop 4-year plan for classroom technology U007-OP 25 Sept 2017 Completed  
57 Pool deck replacement U012-SS 25 Sept 2017 Completed $800K
58 Create awareness and positive perception about CBU among California Southern Baptist O013-MC 25 Sept 2017 Completed $30K
59 Launch OPS BA in Human Services U014-OP 25 Sept 2017 Completed  
60 Renovate UP and Village living areas U026-SS 25 Sept 2017 Completed $12M
61 Establish an educatioinal service center in Moreno Valley U027-OP 25 Sept 2017 Completed $50K
62 Update James, Yeager, and Mission Hall classrooms U010-AA 13 Dec 2017 Completed $500k
63 Create awareness and positive perception about CBU among California Southern Baptists U013-MC 13 Dec 2017 Completed $30k



Online and Professional Studies



Institutional Advancement


Finance and Administration



Global Initiatives